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Our Legacy

Vinings Jubilee is not
your typical shopping
center.

A family-owned centerpiece of the historic Vinings community, it’s just minutes from the sprawl of downtown Atlanta, but miles away in attitude and demeanor — with a history all its own.

Part I

A Vision for Vinings

In the early 1800’s, entrepreneur Hardy Pace amassed more than 10,000 acres on the banks of the Chattahoochee River, in the verdant hills northwest of Atlanta. More than a hundred years later, Earle Carter Smith (Pace’s great-great-granddaughter) sold one tract of land in the heart of historic Vinings to Felix Cochran, a local real-estate developer and Vinings local.

Felix’s vision was to build a gathering place — a “town center” — that would feature turn-of-the-century architecture celebrating the community’s colorful past.

  1. 1972

    Purchase of land in the heart of Vinings Village by developer Felix Cochran

  2. 1984

    Property rezoned for neighborhood shopping center

  3. 1985

    Construction begins on Phase I

  4. 1986

    Completion of Phase I, Vinings Jubilee officially open to public

Part II

Building the Reality

The architects studied the style of the historic homes remaining in Vinings and designed the shops and restaurants in Vinings Jubilee in a similar style and spirit. 

A collection of separate, distinct buildings — some shingled, some with siding, others bricked — helped bring Vinings’ 19th century charm to the forefront.  Street lanterns were added for another touch of nostalgia, and a soaring clock tower was erected to serve as the “village’s” symbolic and geographic heart. The name ‘Vinings Jubilee’ came from the owners’ mission to celebrate Vinings as a whole.

  1. 1996

    Death of Felix Cochran, developer of Vinings Jubilee / Completion of Phase II

  2. 1997-2004

    Completion of Phases III-VII

  3. 2011

    25th Anniversary of Vinings Jubilee / Construction of Tower Stage

Part III

Creating a Legacy

In October 1986, Felix Cochran officially dedicated Vinings Jubilee to the community of Vinings, as a tribute to the city’s history.  

Over more than 30 years, Vinings Jubilee has doubled in size, but continues to be a great connective force– a true centerpiece– where citizens come together to shop, dine, and visit their favorite merchants and to celebrate the unique magic of Vinings.